5 Steps to a Dynamic Content Marketing Strategy
That Will Get Your Business Noticed

Thanks for stopping by to read the 5 Steps to a Dynamic Content Marketing Strategy That Will Get Your Business Noticed.

In this training, you’ll learn how to create a powerful profitable content marketing plan.

You’ll also understand how to set clear content marketing goals that make more sales.

Plus discover how to define your target audience profile to maximize your blog content marketing strategy.

I hope you find it super valuable.

Get started below.

Developing a Content Marketing Strategy for Your Business

A strategic content marketing strategy can be a game changer for your business.

Do it right and it will transform your business sales income.

But most people, including your competition, are doing it all wrong.

They don’t start with the basics.

They have no plan or strategy.

And, they have no idea how to turn readers and followers into buyers.

You can create a high converting content marketing strategy…

You need to know where to start.

The content marketing process bloggers and entrepreneurs need to succeed

A brilliant content marketing strategy can fill the top of your marketing funnel. It helps potential customers discover you.

But there’s no point in drawing people to your content if you don’t know what to do with them next.

And so, you need a strategic and effective plan.

Whether you’re a seasoned entrepreneur or you’ve just started a blog, you can shorten your sales cycle. By doing so, you’ll make sales faster and with less content.

Unfortunately, very few entrepreneurs are doing this well.

They’re pumping out tons and tons of content with no strategic plan.

Creating complete and super effective content marketing strategy is a huge task. Too much to cover in one post. But today, you’re going to learn where to start.

The first few steps.

And these steps will put you miles ahead of most entrepreneurs.

How to prepare your content marketing plan to hit your business income goals

The success or failure of your content marketing strategy depends on how well you prepare before you start.

What if you’ve already started?

It’s good practice to complete a full review of your strategy before creating any more content.

That’s because a successful content marketing plan has to have the right pieces in place.

This needs to be done before you create content.

Because there’s no point in creating one more piece of content if it doesn’t fit with your business and income goals…

…or if it doesn’t build relationships to create raving fans and buyers of your products or services.

When your content marketing and business goals are in alignment, developing your strategy is a lot easier.

You need to align your sales system with your content marketing systems. That way you can create targeted content for each phase of your sales cycle.

And that leads to consistent sales and income...

How to Create a Powerful Content Marketing Strategy to Boost Your Sales

Step 1: How to set clear content marketing goals

For your strategic content plan to be a success, you need to set clear goals with milestones. That way you know what part of your strategy is working.

It allows you to tweak your plan as you go. Plus, you can track your income progress and stay motivated.

So, for each piece of content you create, set goals and targets that relate to your business goal for this year.

Knowing your content marketing goals will help you achieve success much faster.

How?

Because you can drop the fluff and focus on exactly the type of content that will help you reach your goals.

The most difficult part of the whole marketing process is the time it takes to create the content needed.

A new marketing campaign with all the moving parts involved can take weeks to put in place and test.

So be patient.

You’ll need to do some trial and error to find out what type of content converts best for your particular business.

But by being strategic about it, you’ll reach your income goals faster than if you decided to ‘wing it.’

Step 2: You need to research and develop a target audience persona

If you’re not sure what a target audience persona is, it is the name for the definition of your target audience i.e. who you’re marketing to.

How to define your target audience to rock your blog content marketing strategy

You need to document your complete content strategy. Outlining your ideal client with an audience persona is a critical part of that.

The most critical part.

You need to understand your readers and followers wants and needs on a deep level.

You need to understand their problems.

Their pain points.

What motivates them.

What they need from you.

And then you need to create content that matches their needs and solves their problems.

There’s no point in working hard to create content your audience doesn’t want.

Research is the key.

That way you can ensure you’re creating the kind of content that will appeal to them most.

And that means you can guide them towards your solutions and make sales.

How to prepare your content marketing plan to hit your business income goals

An effective content marketing strategy enables you to attract the right customers. Customers who you can help with your products or services.

The sole purpose of your content marketing strategy is to build trust and credibility with your audience.

Your content marketing efforts need to be well researched and perfectly executed.

Here are the next few steps…

Step 3: Identify your reader’s triggers

Triggers are the reason behind the online searches your potential customers do.

There is always a reason why someone is searching for something.

For example, let’s say you are a relationship coach. A potential reader might search for:

how to build a better relationship with my partner,”

or

what does a relationship coach help with?

or

where do I get help with my marriage?

The triggers behind that search include:

  • Relationships or marriage (the subject you want to know about)
  • How to (wanting to learn more about the subject)
  • What does (wanting to find out the kind of help available)
  • Where do I get help? (wanting to find someone who can help)

As you can see with the examples above, the triggers are different in each case.

Discovering what the triggers are for your content is vital in getting your content found online.

To do this, you’ll need to do a little research.

Sit down, grab a cuppa, and brainstorm all the possible triggers.

Write down as many as you can.

These topics then become the basis of your content marketing strategy.

Step 4: Develop Content Assets

Now you’ve identified your potential customer’s triggers, you can begin to work on your content.

Here are the steps:

  • Determine the main trigger phrases from your brainstorming
  • Group your list of triggers into topics
  • Brainstorm content title ideas around these topics
  • Create content based around these topics

For example, in my business, my four focus areas are sales, marketing, mindset and money for introverted businesswomen.

So, I would identify the triggers for each of these key areas, then group them into idea bundles, start writing some content title ideas then create relevant content around these ideas and themes.

And then I would ensure there is always a next action step for readers and followers to take once they’ve consumed my piece of content.

Each piece of content needs to have a micro-step to the next action. The micro-steps form part of your business goals and sales strategy.

Also, it’s a great idea to develop an editorial calendar to keep you on track.

Step 5: Create a Distribution Plan to Promote Your Content

So, what’s next?

Now you need to connect your target audience with your content.

To do this, you need a distribution plan.

If you haven’t already done so, take some time to document a content distribution system. This gives you a process you can follow each time you create a new piece of content.

Know exactly where, when and how to place each piece of content so your target audience will see it.

You need to know exactly where they’re hanging out, and then put your content in front of them.

Determine your goals, write your target audience personas, and develop distribution strategies. These three things are the start of setting your content marketing system up for success.

To help you take the next step in your business success plan, I’ve created a free mini content marketing course.

You don’t need to hand over your email address, you can click here to go to the first lesson.

That's right. There’s no email opt-in needed and no catch.

Here’s the link to the first lesson >>> Lesson 1

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To help you take the next step in your business success plan, I’ve created a free mini content marketing course.

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