9 Ways to Find Amazing Ideas
for Your Next Course
Here’s the number one question I hear, not only from new product creators but even from seasoned bloggers and entrepreneurs:
“How do I find a good course or program idea?”
What they really mean, of course, is:
“How do I find an idea that will sell?”
No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day.
You want to know you’ll have the best chance of selling your course or program before you get started.
But don’t overthink it.
The answer is simple…
How to Create a Course or Program Your Audience Really Wants
#1 Check out the competition
What are they creating? If you serve a similar audience, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two entrepreneurs are alike. You may create a similar course or program, but your voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
#2 Pay attention to your ideal client
What questions does she ask in private groups, in your help desk, and elsewhere? What posts is she reading on your blog (check your Google Analytic stats)? These are all valuable sources of intel about exactly what she needs and wants from you.
Still not sure what your dream client is looking for? Ask her. Create a survey and ask her to tell you what she struggles with, what keeps her from realizing her success, and even what she’s tried before in an effort to solve her issues.
#4 Check the bestsellers list
Which books in your niche are outperforming others? These are the ones that offer answers your clients are seeking. Flip through the table of contents and read the online reviews to dig deep into the topics that really resonate with your audience. The negative reviews are pure gold for finding out what readers wanted from a book but didn’t get. Write all of these down as these are the problems your course could solve.
#5 Read the FAQs
Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also check blogs for “Start Here,” and “Quickstart” pages. Many times the most common questions and concerns are addressed here.
#6 Review the available resources
Which are the most common resources your colleagues and competitors are recommending? There are often questions surrounding the use of software and other tools, and these can be great ideas for eCourses. Also, look at who and what they are referring their followers to that they aren’t an expert in. For example, a social media specialist you follow online might be referring their followers to an expert who teaches how to use ConvertKit for email.
#7 Check your email
If you’ve been in business for more than a few months, chances are you receive questions from friends, clients and even strangers on a daily basis. What are they asking about? Look for common themes and trends. These emails can also give you brilliant ideas for your blog and social media posts if they aren’t something that can become a course. Also, don't forget you can find some ideas in the email newsletters you've signed up for. What questions, answers and course/program ideas are coming through in the emails you receive?
#8 Revisit your keyword research
Review the terms and phrases that your community most frequently searches on, and use them as a basis for your own research.
# 9Check your search terms
Google Webmaster Tools allows you to check which terms are sending visitors to your website. Since people often search on questions (“how to design a logo” or “how to start a business”) this can be a rich source of ideas.
Ideas are everywhere.
Your potential buyers are sharing them with you each and every day if you just know where to look.
Now go out and develop the course they are asking you for.
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