3 Magical Ways to Repurpose Every Blog Post You Write
One of the things I was totally stuck on when I started out in my online business was how much content to give away for free.
I could never figure out which bits needed to be reserved for my paid products and which would be valuable enough to attract my ideal community.
You’ve got a wealth of information inside you, but are you using it in the best way to serve your business?
There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients and customers.
If you increase the ways to share your knowledge, you can attract more clients while earning more income at the same time.
And that’s a win/win!
So, let’s delve into the details of how to get more free content out there without giving away all your paid secrets…
3 Simple Steps to Get More Eyeballs on Your Blog Content
Step One: How to Repurpose Your Written Content
I’ll assume you have dozens of blog posts, long social media posts, or maybe even a short eBook written since most people start with the written word when creating content.
One way to repurpose this written content is to sort them into similar categories or by similar topics and combine them into an extensive eBook which you can then sell on your website or on Amazon.
Or maybe these topics lend themselves more to a printed workbook with blank pages which your clients can write on and take notes.
You haven’t written brand new content; you’ve just organized previous content and given it a new cover.
Step Two: How to Create Videos From Your Written Content
Take these same blog posts and reports and create short videos on each subject. Post these videos on your YouTube channel and cross-promote them on Facebook with links leading back to your website.
If video frightens your introverted nature because you don’t want to be on camera, create PowerPoint slides with the text and then you have the choice of recording a voice over (with your own voice, of course) or simply adding some royalty-free background music that plays while the slides advance.
If you don’t have PowerPoint, you can use Google Slides or most entrepreneur’s fave program, Canva.
Another video option is to have an animation created based on the subject matter. That is more costly than being in front of the camera but it’s also a way to get attention in a unique way.
Not everyone is an avid reader and using video helps build that personal relationship between you and your potential clients. It’s most powerful if you do get on camera because not only can they put a face to the name, but they can hear your voice, your inflections, and your personality.
If you’re a talker instead of a natural writer, get out the camera and start recording your videos. Then send it to a transcriptionist who will turn it into the written word. Or if you’re on a budget, use the transcription feature built into YouTube. It becomes an instant blog post, content upgrade, eBook or short report!
Step Three: Audio
Turn your blog posts, reports, or ebook into an audio file. Audiobooks are incredibly popular, and you can sell them on your website or via a site like Audible.
Another option for your audios is to use them as a podcast which will help you grow your following.
Multiple recordings can be bundled together into an audio class, a free download opt-in gift, or as a complete course.
If your speciality is motivational or inspirational, record daily motivational audios and for a monthly subscription they will be delivered to your clients who subscribe.
You can also follow the above advice and work backwards, starting with recording the videos, strip out the audio and then have the video/audio transcribed into blog posts, email series, or split right down into micro social media posts.
Repurpose Your Way to Passive Income
Combining your current content into different forms now gives you the opportunity to sell these as passive income streams. If you’re wondering how you can deliver these different mediums easily, take a look at the system I have used and highly recommend to set up a membership, courses and digital downloads plus handle your emails all in one easy platform. It’s called Podia and it’s an amazing and easy system to use.
Also, keep in mind that different people have different ways of learning and absorbing the material, so covering your bases between written, video and audio options is appealing.
If you don’t have a plan on how to achieve all this or if it seems too overwhelming to conquer on your own, take a look at The Business Planning Nerds Bundle below.
Discover The 5 x Magic Business Profit Planners You Can Use to Increase Your Biz Income AND Reduce Your Workload
When was the last time you sat down to work on your biz and…
- were completely organized, had a short to-do list AND felt in control of your day?
- knew all your core business sales and marketing systems were in place and functioning smoothly
- could do business from a calm state of mind
- knew exactly what you were working on next instead of frantically putting out fires and chasing your tail
- had a plan of attack for your biz: marketing, sales, social media and content creation
The Business Planning Nerd's Bundle is a set of my best business planning workbooks 🤓 which will teach you the strategies you need in biz AND how to implement an action plan to grow your income fast.